Free People

The Urban Outfitters' Free People brand designs, develops, and distributes an assortment of apparel and accessories, geared towards fashion-forward women in the market for colorful, creative designs. Their products are carried in more than 3,000 boutiques and department stores nationwide.

Urban's vision for a Free People site combined the same freewheeling design sense with its merchandising genius, finely honed in the wildly successful Urban Outfitter's stores -- supported by WebLinc's unique ability to put technology to the service of retail intimacy.

The outcome is a freepeople.com site that taps into its core demographic's desire for discovery, inspiration, and intimacy in the shopping experience. It encourages a level of interactivity that's like virtual rummaging, and replicates the thrill of discovery that dedicated shoppers live for.

Free People devotees can flip through atmospheric images that take them on a journey of imagination, or scan an entire department of jewel-like coin purses. Like the look of the pink sweater packed amongst half a dozen in the funky old suitcase? Click it for a suite of six images from every angle, plus swatches for color and pattern.

Through the Free People blog, loyal shoppers get behind-the-scenes glimpses at life at Free People. Topics on the blog include tips on trends, staff profiles, suggestions for crafts you can make at home, and even random YouTube videos that make readers feel like they’re interacting with their friends, not a corporation.

On the backend, the Free People staff populates the site with drag-and-drop ease, placing photos and copy as simply as sticky notes. Admin features include a tie-in to the inventory system that queues up new products automatically. Swatches that anchor suites of photos are selected dynamically, giving a new look each time the page loads.

Freepeople.com is one of several sites WebLinc has developed for the Urban Outfitters family.

Visit the site:

www.freepeople.com