Lips and eyes, hips and thighs - the web site has captured the essence of Calvin Klein Underwear.
Since its inception, Calvin Klein Underwear has led the market by offering consumers cutting-edge design, innovative fabrics and exceptional fit and quality.
With the release of CKU.com, Calvin Klein Underwear and WebLinc have come together to produce an eCommerce experience as desirable as the product itself.
Yet the site's visual power only scratches the surface of its enormous appeal. CKU.com is also packed with features and functionality that create a powerful user experience. From helpful size charts to Wish Lists to extensive on-line customer service, CKU and WebLinc left no stone unturned in its efforts to delight both first-time and repeat buyers.
Showcased by CKU's signature black-and-white photography: lips and eyes, hips and thighs - the web site has captured the essence of Calvin Klein Underwear, adding a powerful new vehicle to one of the world's best known brands.
These are the invisible back-end elements that enable the CKU staff to develop cross-promotions, display related products and 'also boughts'. Specials? Discounting? One-of-a-kind offers? No problem, and no tech degree required: it's all easily done with WebLinc's unique drag-and-drop tools.
The smart use of dynamically-generated product names, descriptions, and meta-tags, brings CKU to the top of relevant searches. The database itself is drawn from CKU's fulfillment and inventory management systems, which automatically queue up new products for management to review, approve and insert into the site. It also withdraws sold-out products without intervention to prevent customer frustration.
Finally, with any extra steps eliminated, customer checkout is as smooth as CKU's cotton as the buyer moves easily from interest to action; and if online customers are anything like typical Calvin Klein Underwear shoppers, they will be back for more!